In this rat racing world of today, women are getting empowered as fast as a change in a fad. The silos of the work field are breaking by the women heading every where in the so called men dominant world of some day. Now it is the era of new women who is proving her mettle in all fields, diluting the water tight compartments of the areas of professionalism being men or women oriented.
There was a time when women were perceived as only home makers but with the changing trends and our movement towards 21st century it is becoming crystal clear that they can be fortune makers for an organization too. Recent findings have shown that the number of firms owned by women has grown twice the rate of any other firms in the past ten years. Marjorie Alfus, chairperson for Women's Business Research also said, "Women business owners are significant players in the nation's economy and their momentum shows no signs of slowing down".
More women are becoming entrepreneurs because they see the attractiveness that a home-based business has to offer them in terms of freedom and flexible working hours. No longer having to work hours dictated to them, women entrepreneurs have more time to spend with their families and to bring up their children. They enjoy more varied and meaningful tasks in their business, without the limitations and stresses associated with the glass ceiling corporate world.
Are women leaders in demand?
Business is Business! That’s what they say! But is there any particular way a business has to be done? Partly yes and partly No. Because if there isn’t any particular way we wouldn’t have learnt and tried to master it. But Partly No because continuous change in technology and vast amount of information is making it much more challenging and demands some thing new every time. Add to it the global Competition, Business is never the same. As some body told “U never cross the same river more than once”. Always there are new waters in the rivers so the new challenges and new people every time.
So evolving is the new concept of knowledge worker, And the problems of attrition has shifted the focus of organizations to the women as future workforce especially as knowledge workers. Obviously there are many examples where a woman has reached to the top, like Indira Nooyi CEO of Pepsi co. and many more. So organizations have started seeing women with a new hope, they are taking women of ability pairing them with men of ability to make it the best organization and a profitable one.
The truth is that successful business is led by people of experience with specific business skills and the right mindset. This is why we must develop women managers further through learning experiences, coaching and training that ensure the results a corporation needs to obtain highly skilled women leaders.
Here are some reasons why we need more women as leaders in business:
1. Women, on average, are terrific communicators and tend to be better at it than men. It’s the information age and it’s highly competitive.
2. Global business will require expanding business networks. Women are natural net workers.
3. Diverse viewpoints can result in better, more creative solutions to business issues. Both women and men are needed to address business issues effectively.
4. Keeping a talented knowledge worker will require relationship strategies. Women instinctively care about building relationships which is why they tend to gravitate toward jobs where building relationships is a major component such as Marketing or HR.
5. Increased competition will require the resources of creative thinkers to develop new products and services that meet the needs and desires of the marketplace. The talent pool of creative leaders is doubled when more women leaders are available.
6. Rapid change in technologies requires more flexibility. Women have extensive multi-tasking abilities as evidenced by women who manage business and families at the same time.
7. Half of the workers available today are women. Women in leadership roles can act as mentors to develop other potential women leaders just as executive men have done for years.
The list may go on and now the women will be the rising sun of the era. The women entrepreneurship is just one stance of women empowerment, more examples are yet to be set. So wishing all the women very best of their life, we hope to have a world that is more respecting for women.
As is rightly said, Well begun is half done.